Privacy Policy

Last updated: November 1, 2026

1. Introduction

Bloom ("we," "our," or "us") operates the Bloom mobile application for keeping no contact after a breakup (the "App"). This Privacy Policy explains what the App collects, where it is stored, what it is used for, and how you can have it deleted. It describes Bloom 2.0 and later; section 7 covers earlier versions.

2. No Sign-Up, an Anonymous Account

Bloom does not ask for an email address, phone number or password. The first time you open the App, it creates an anonymous account identified only by a random ID. That ID is how your garden stays yours across launches and how your subscription is recognized.

3. Information We Collect

Stored on our servers and linked to your anonymous ID:

  • Your first name, as you type it during onboarding, used to address you in the App.
  • Onboarding answers, such as when your no contact started and how the relationship ended, used to set up your plan.
  • Your daily check-ins: whether you kept no contact that day and the mood you picked, plus the flowers you grow, their names and the one line you write when a flower is pressed into your book.
  • SOS sessions: how long you breathed and the urge levels you chose before and after.
  • Device details for reminders: a push notification token, your time zone and the App version.

Kept only on your device and never sent to us:

  • Unsent letters, including the ones you write from SOS. They never leave your phone.

Collected by our service providers:

  • Usage analytics (Mixpanel, on servers in the EU): which features are used, such as opening SOS or finishing a breathing session, with basic device information and an approximate location (city or country) derived from your IP address. These events are linked to your anonymous ID.
  • Purchases (Apple and RevenueCat): your subscription status and purchase history. We never see your payment details.

4. How We Use Your Information

  • Run the App: your garden, check-ins, book and SOS history
  • Send the reminders you allow, at the right time of day for you
  • Recognize your Bloom+ subscription and restore purchases
  • Understand which features help, so we can improve the App

We do not sell or rent your information, we do not show ads, and we do not track you across other companies' apps or websites.

5. Storage, Security & Retention

Your App data is stored with Supabase, our backend provider, and protected by access rules that let only your anonymous account read or change it. All data is sent over encrypted connections. We keep your data for as long as your account exists, so your garden is still there when you come back.

6. Third-Party Services

We use the following third-party services:

7. Earlier Versions of Bloom

Bloom 1.x included an AI chat and AI reality checks. Messages sent to those features were processed by our servers and by OpenAI to generate a reply, were not stored permanently, and were not used to train AI models. Bloom 2.0 has no AI features, and its data is handled as described above.

8. Your Rights & Deleting Your Data

You have the right to:

  • Access the personal data we hold about you
  • Have it corrected or deleted
  • Object to analytics
  • Receive a copy of your data

To use any of these rights, email us at the address below. Because there is no login, include the first name you use in Bloom and the date your no contact started, so we can find your account. We will delete or send your data within 30 days. Uninstalling the App removes your letters and everything stored on your phone, but not the data on our servers.

9. Children's Privacy

Our App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at: afdxflorida@gmail.com